Streb Hair Show in Stockholm, Sweden
Level 3 Show
Stockholm is the setting of this fantastic event as guest of Davines Sweden, it was the perfect opportunity to launch the Streb collection.
STREB – *Strength *Trust *Risk *Energy *Body.
Elizabeth Streb – is an Extreme Action Specialist with a difference. Trying to answer one question: what is the true content of motion?
In 2012 at the London Olympics Elizabeth created ‘One Extraordinary Day” a day with the intentions of puncturing the skyline of London.
The Streb collection was has materialized with to keywords in mind motion and impact. Movement through a combination of concave layering and impact through hard bold short lines with a choice of length that restricts any movement occurring.
Colours where driven by the colour palate of hardware used in all of Streb’s international performances. Yellows blues and chromes run through this collection with a combination of taste and balance, which merges such contrasting shades if a feminine way.
“Rather than thinking of yourself as falling imagine yourself as flying”
“During the latest 5 year we have had a fantastic development of Davines in Sweden
One very important reason for that is education.
We have had the Allilon team here for 3 big events/shows and workshops and it is a great success. The combination of Allilon and Davines really increase the image of Davines and Allilon’s collection pictures are on all front pages in fashion and hairdressing magazines
And on top of that they are fantastic to work together with.
VD / Managing Director – Davines Sweden / Kraft Haircare Sweden”
“Allilon is a brand that I notice for their strength of vision and the approach they take when putting together a new collection. The team understands how to fix on a concept then reference it thoroughly for an integrity and 360º roundness which I admire. Exciting, talented, creative and adventurous – Allilon is a name that delivers all of this.”
“Allilon is a prolific and professional team that pays an astonishing amount of attention to detail and discipline, from education to extensive photographic collections. On stage, their work is captivating, illustrating the passion, imagination, intelligence and creativity of a successful and thoroughly modern salon brand. ‘Allilon’ has become a shortcut for exemplary hairdressing.”
“With 16 years in the industry I have experienced many different courses and shows. Through good quality education Allilon have helped us create loyalty to our business and brand. What is it that is so unique about Allilon? The high level of professionalism is impressive. Being humble, yet so clear. Ability to convey their profession. You feel like part of the family when attending courses.”
“During the last 5 year we have had a fantastic development of Davines in Sweden. One very important reason for that is education. We have had the Allilon team here for big events and it has been a great success. The combination of Allilon and Davines really works so well and Allilon’s collection images have been on the front pages on fashion and hairdressing magazines here.”
“I first met Allilon in Venice 2009 at the Davines WWHT. A very defining moment. Never before (in my 25 years in hairdressing) had I seen such a perfection of technique. They presented a film on Vidal Sassoon, who he was and what he had come to mean for them. It was such a loving and beautiful film, that I tears felt down on my cheek… I will never forget that.”
“After 23 years in the profession I thought I knew what I was doing! The Primary Shapes course from Alillon made me understand my when, why & how. They used clear language to explain shapes making it easier for me to explain to my clients and students what I am doing and why. You guys are with me every working moment, thanks for everything.”
“Allilon taught me the fundamentals of haircutting… it felt like the last 15 years in my career I was blind and suddenly had my vision restored. I am now able to navigate through cuts with a full understanding of what I am doing. The tools that I was given have greatly improved not only the quality of my work but taken my creativity to a whole new level.”
“I attended two Allilon seminars; Primary Shapes and Primary Mechanics. Every minute of both classes were inspiring and mentally stimulating. The educators were patient but stern; challenging me to do my best work. Everything I learnt I still use everyday in the salon, I feel I have grown as a hairdresser. I would recommend it to any hairdresser, young or experienced - you won’t be disappointed.”
“On May 10, 2015, we celebrated the 20th birthday of Davines in Greece. For such an important event we choose Allilon to be our special guests for a look & learn show.Allilon raised the prestige of Davines in Greece. New customers were created and some of the existing ones, got closer to us. Allilon is a globally recognized educational team and we are proud of our growing association together. ”